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Pricing Your Service

business advice clients economics lash education lashecon

Pricing Your Service

No secret that setting the price is one of the hardest decisions for someone who works in the service industry. In this article I will try to explain How to price the service and will list the important things you should account for when setting the price for the services you provide.

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Why discounts do not work?

business advice clients lash education

Why discounts do not work?

  While "discount" is a very appealing word for us as customers, it may be a real buzz killer for us as business owners. There is a really funny physiological side to discount: when a client asks for discount and business gives it, the customer starts to think that business did not believe that this particular product or service had value to match the initial price tag. Why do we give a discount? Most of the time business gives a discount to attract the customer, but oftentimes business owner does not understand that “deal seeker” may not be an ideal...

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Personal Finances During COVID-19

Personal Finances During COVID-19

Mariia Kotova is a business owner whose income, the same as many of yours, was affected by COVID-19 and quarantine. On Monday she is going to share the information which hopefully will give you an idea on how to manage your personal finances, what government programs you may be eligible to apply for and suggest couple ways on how to accumulate the resources. 

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Why getting extensions wet is so important

Why getting extensions wet is so important

Even though eyelash extensions were out there for quite a number of years, we still make the mistake of not getting them wet and therefore not cleaning eyelashes and eyelids. 🤔 I want to explain WHY it is important to clean them and most importantly HOW to do it properly so you won't ruin your lashes 👏🏻 Ready? Here we go 🤓 Generally speaking hygiene is important and is even more important when it comes to your eyelids 👀 everyday eyelashes and eyelids protect our eyes and vision. Did you know that each natural eyelash has its own oil gland (Zeis's...

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Talking About Adhesive

Talking About Adhesive

One of the most important tools in eyelash extensions is the adhesive. What do we know about it? It is usually black but can be clear It can be for beginners, advanced technicians and for professionals Sometimes they call it safe 😂 and sometimes medical grade 🚑 The main ingredient of the adhesive is cyanoacrylate, then there is a pigment - carbon black (both of these ingredients may cause an allergic reaction) and also some amount of stabilizers, so your glue won’t get stuck to the bottle. Clear glue is clear because it doesn’t have pigment and it is mostly...

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